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Wilson-West is the dba of Alex Wilson. This is his story:
Alex Wilson is on his third career.
First career involved marketing for Armco Steel Corporation for 12 years. At the time,
the challenge was to make steel (in general) and Armco (in particular) seem contemporary
and sexy in the face of heavy marketing by other materials; aluminum, plastics, composites.
Mr. Wilson conceived and executed a series of high concept, high visibility projects
involving racing cars, drag boats, student design projects and deconstruction of various
autos to establish the material content then, amazingly, unknown to the auto manufacturers.
In the process, Mr. Wilson served as the Chairman of the Ferrous Committee of the Society
of Automotive Engineers.
The second career was acting as COO/CEO of a series of manufacturing and logistics companies
over the next 20 years. The companies manufactured industrial doors, renovated period weapons
and handled air cargo for foreign flag airlines.
Mr. Wilson's most recent years have been involved with connecting startup companies with
early-stage funding, acting as COO for the expansion of an investment banking firm into
a ten-partner operation and, most recently, providing business brokerage services for the
owners of private companies.
Mr. Wilson studied Mechanical Engineering at Duke University, received his BS in Industrial
Design from University of Cincinnati and his MBA in Marketing from Xavier University.
Mr. Wilson has a California license ( CA # 01324058 ) for conducting business brokerage
transactions. He is an active member of Professional Networking Group, California Association of Business
Brokers, Financial Planners Association of Los Angeles and Association for Corporate Growth.
CHARLES T. MOFFITT
Charles T. (“Chuck”) Moffitt is widely regarded for his work as a management consultant
and interim manager. Over nearly twenty years, Mr. Moffitt has served as CEO, COO, or CFO in fourteen companies,
combining skills in marketing, finance, strategic planning and personnel management. The common theme of his
engagements has been to assist companies in transition, ranging from startups struggling to advance to the next
stage of their growth, to well established enterprises in need of fresh perspective, to companies on the edge
of insolvency seeking to find a way out. Along the way, Moffitt has served on nine boards of directors, arranged
numerous equity and venture capital financings, and structured senior debt packages of up to $100 million.
Revenues of companies with which Moffitt has been associated have ranged from several million dollars to nearly half a billion dollars.
Industries in which Mr. Moffitt has worked have included motion picture post production,
retail and apparel, food import and distribution, computer hardware and software, telecommunications, tools,
aerospace, construction, specialty steel, furniture manufacturing, internet commerce, and others. He has implemented
a broad array of initiatives with emphasis on corporate strategy formulation, business transformation, marketing
strategy, sales force efficiency and effectiveness, business process redesign, benchmarking, balance scorecard
measurement systems, new product development, and technology strategy.
Earlier in his career, from 1978 to 1983, Moffitt was a Vice President at First Interstate
Bank where he managed major account relationships including Times Mirror, Southern California Edison and
Mattel, in both the International and Los Angeles Metropolitan Divisions. From 1976 to 1978, Mr. Moffitt
was Deputy Mayor of the City of Los Angeles directly responsible for policy guidance of twenty city
departments with 18,000 personnel and budgets in excess of $4 billion.
From 1972-75, as Special Assistant to the Majority Leadership of the
U.S. House of Representatives, Moffitt assisted the Speaker and Majority Leader in planning
and implementing legislative strategy. From 1967 to 1971, Moffitt held increasingly responsible
posts as a Foreign Service Officer with the Department of State, serving as U.S. Consul in
Recife, Brazil, and as Chief of Staff to the U.S. Ambassador to Brazil
A fourth generation Californian, Moffitt is proficient in Spanish and Portuguese.
He is a graduate of UCLA, where he was chairman of the student Board of Governors. He earned
his M.A. (Economics) at the University of Washington and pursued doctoral studies at the University
of California, Berkeley.
Mr. Moffitt has been active in numerous civic organizations, including
service on the board of trustees of a religious institution, where he presently serves as chairman.
BARBARA M WILSON
Barbara Wilson is the newest member of the firm bringing an invaluable
balance of skills and experience to the team. Her business exposure has been varied including
working in key positions in major corporations (Stoller Corporation and Great Western United)
managing her own businesses (Hungry Tiger restaurant chain, TTW Business Services) and has managed
the affairs of high net worth and world-recognized celebrity clients.
Her administrative skills, disciplines and facility with electronic
media has notably refined the speed and capabilities of Wilson-West client services. And,
she is way prettier than the other W-W principals.
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